Finding Time for Creativity
Earlier this summer, I went to see the play Hamilton. What really impressed me about the production was the creativity that went into the...
Searching For New Story Angles? Try This...
We’ve all been there. When you’ve had zero attention with your pitch about your organization or destination. Where can you turn to...
Cultivating Media Relationships with Outdoor and Travel Writers
Most PR professionals realize that the relationships they have with media are the most important component of getting results....
Think Outside The Box For Your Next Media Event
It’s challenging to plan and execute media events. We are often working to bring as many journalists as we can to our events and manage...
4 Tips to Optimize Your Influencer Outreach
Influencer campaigns have become an integral part of overall PR and Marketing strategies. As I mentioned in an earlier email on 2018...
Top New Media Outlets That Deserve a Closer Look
The traditional media space has rapidly changed over the past several years and although it’s disappointing to see some of our favorite...
Top Social Media Trends in 2018 for Travel & The Outdoors
In flushing out your social media plan for 2018 here are some of the top trends that best apply to the travel and the outdoor industries....
In Media Relations it’s the Little Things That Make a Big Difference
Over the holidays, it's good to take time and remember that "media relations" is founded on relationships. Just as in our personal lives,...
Travel Trends You Need to Know
I know you're working on planning for 2018. Here are some of the latest travel trends I've been seeing for 2018. Developing story angles...
