Hindsight is 2020
The time between Christmas and New Year’s is usually when we take stock for the past year and look towards the new year to see how we...
Three Tips to Hone Your Crisis Plan
For many businesses, 2020 has been the year of the pivot. Organizations have had to adjust, re-adjust or completely change marketing...
Working with Local Media on a National Level
With the changing face of the media, more and more journalists are working remotely and writing freelance. It’s likely that many...
Is the Press Release Dead?
In recent years, the relevance of the press release has been a topic of discussion amongst PR and media professionals. Outside of...
Five Simple Tips to Elevate Your Organization's Social Media Presence
According to recent studies, 32% of people are spending more time on social media during the pandemic. Here are a few simple tips to...
Here’s What Top Travel, Outdoor and Lifestyle Media Are Working On Now
Most businesses and media outlets have some sort of pivot strategy in place in the midst of COVID-19. We asked top travel, outdoor and...
Using Insights and Trends to Guide Creative Communications Efforts
As we all navigate these uncharted waters, we wanted to share with you some insights and creative communications that have gotten our...
Communicating During Uncertain Times
The uncertainty of the coronavirus (COVID-19) puts many organizations in difficult positions. While there are many nuances and strategies...
Align Your PR Strategy to Achieve Business Goals
Perhaps a placement in The New York Times is what you want for your company. But is it really what your business needs? As you are...
Top Travel and Outdoor Trends You Need to Know in 2020
As we enter the new decade, travelers are squeezing more in, becoming more aware of their carbon footprint, and seeking more meaningful...