Cultivating Media Relationships with Outdoor and Travel Writers
Most PR professionals realize that the relationships they have with media are the most important component of getting results. Journalists often say when they receive pitches from PR professionals that they know and trust they are more likely to consider the pitch and cover the story over a random cold email pitch from someone they don’t know.
How do you go about building these relationships?
As I mentioned in a previous post, it’s important to get in touch with journ