

Communicating During Uncertain Times
The uncertainty of the coronavirus (COVID-19) puts many organizations in difficult positions. While there are many nuances and strategies to respond to different types of crisis situations here are a few simple pillars to abide by to help you through difficult and uncertain times.
1. Communicate. It’s important to communicate to your customers, guests, employees and everyone your organization reaches—including media if needed. Communicate what you know without disclosing s