Influencer campaigns have become an integral part of overall PR and Marketing strategies. As I mentioned in an earlier email on 2018 Social Media Trends, influencers can deliver 11 times the ROI compared to traditional digital marketing. However, working with influencers is different than working with traditional media. Here are some key thoughts on how to optimize your outreach efforts: 1. Find the Right Match and Make it a Long Term Partnership With the rise of influenc