While we are all hopeful that 2021 will bring a return to some semblance of ‘normal’ this year’s travel and outdoor trends certainly reflect our reality that pandemic life will be with us for some time longer. We find it useful to use the latest trend and behavior industry research as a platform to help shape story ideas and owned content to pique the interest of media and our clients’ key stakeholders. Here’s what we are watching so far this year: The Continued Rise of th