Being interviewed by the media can be somewhat daunting for most of us, but with practice it’s a skill that can be mastered. We recently conducted media training for Liv Cycling’s Liv Racing athletes. As part of the training we discussed how to maintain control of the interview through the art of bridging. Bridging is a simple technique that allows you to answer the journalist’s questions and then bridge back to your key messages to best support your personal brand and/or you