Over the holidays, it's good to take time and remember that "media relations" is founded on relationships. Just as in our personal lives, it’s important to recognize and nurture these relationships. One of my favorite things to do during the holidays is to send a personal Happy Holidays email to those in media with whom I worked with over the course of the year. Most journalists’ inbox are overflowing with pitches from PR people so I believe it’s always nice for them to