

Is the Press Release Dead?
In recent years, the relevance of the press release has been a topic of discussion amongst PR and media professionals. Outside of regulatory and disclosure requirements for publicly traded companies, some have questioned: Are press releases necessary? Do media find them useful? In our work with media, we’ve found that the answer is yes. Journalists and writers do use press releases as a basis for stories, however to generate media coverage, it’s imperative that a press relea