August 17, 2020

With the changing face of the media, more and more journalists are working remotely and writing freelance. It’s likely that many journalists in your area contribute to multiple outlets, both on a regional and national level. At Think Big, we are lucky to know and work...

July 17, 2020

In recent years, the relevance of the press release has been a topic of discussion amongst PR and media professionals. Outside of regulatory and disclosure requirements for publicly traded companies, some have questioned:  Are press releases necessary? Do media find th...

June 18, 2020

According to recent studies, 32% of people are spending more time on social media during the pandemic. Here are a few simple tips to elevate your organization's social media presence. 

1. Become a Master Storyteller. Successful social media content engages followers and...

May 21, 2020

Most businesses and media outlets have some sort of pivot strategy in place in the midst of COVID-19. We asked top travel, outdoor and lifestyle writers how the pandemic has changed what they are working on and what type of story ideas they are looking for now. Here ar...

April 9, 2020

As we all navigate these uncharted waters, we wanted to share with you some insights and creative communications that have gotten our attention during this time. It’s important not to stop content creation and outreach now but to do so in a context sensitive to our cur...

March 11, 2020

The uncertainty of the coronavirus (COVID-19) puts many organizations in difficult positions. While there are many nuances and strategies to respond to different types of crisis situations here are a few simple pillars to abide by to help you through difficult and unce...

February 14, 2020

Perhaps a placement in The New York Times is what you want for your company. But is it really what your business needs? As you are implementing your 2020 PR strategy, it’s important to examine how PR can help support where you want to grow your business. While there ar...

January 9, 2020

As we enter the new decade, travelers are squeezing more in, becoming more aware of their carbon footprint, and seeking more meaningful experiences. Here are the trends we’ve been seeing for 2020:

More Frequent Travel (for a shorter time): The micro trip is not going aw...

December 13, 2019

As you are developing your 2020 social media strategy and content calendar, I’ve found these trends to be especially helpful to keep top-of-mind for the coming year. As always, authenticity is key. However, employing the following tips and tactics may give your brand t...

April 11, 2019




When working with broadcast media, doing your research is key. It is important to familiarize yourself with the station, its team, and its audience. Use the below tips, developed by Think Big’s resident broadcast media expert, Ali Chiafery, to first land the slot, a...

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