

Three Tips to Hone Your Crisis Plan
For many businesses, 2020 has been the year of the pivot. Organizations have had to adjust, re-adjust or completely change marketing plans, operations and more. Additionally, when COVID-19 hit many were caught off guard and had to develop crisis responses in real time. It’s important to have crisis plans and responses in place to properly handle sensitive situations. Well-thought out responses to any crisis illustrate the integrity of your organization. There many nuances to