As you are developing your 2020 social media strategy and content calendar, I’ve found these trends to be especially helpful to keep top-of-mind for the coming year. As always, authenticity is key. However, employing the following tips and tactics may give your brand the boost its needs on its social channels. 1. Understand What Type of Content Resonates with Your Audience. All social media channels are a noisy space now. Most brands have a presence on multiple channels, and