When working with broadcast media, doing your research is key. It is important to familiarize yourself with the station, its team, and its audience. Use the below tips, developed by Think Big’s resident broadcast media expert, Ali Chiafery, to first land the slot, and then to execute a successful and engaging segment.
Pitch timely stories. Broadcast media are always looking to cover of-the-moment news. Design your pitch calendar around seasonal topics, widely-celebrated hol