We’ve all been there. When you’ve had zero attention with your pitch about your organization or destination. Where can you turn to deliver the media results for which your bosses are waiting for? There are a number of tactics to consider, however, sometimes, the best stories that attract media interest are the people that bring a special human side to what your organization is all about. Human interest stories have always been a favorite of the media because they hold our att

Most PR professionals realize that the relationships they have with media are the most important component of getting results. Journalists often say when they receive pitches from PR professionals that they know and trust they are more likely to consider the pitch and cover the story over a random cold email pitch from someone they don’t know. How do you go about building these relationships? As I mentioned in a previous post, it’s important to get in touch with journ

It’s challenging to plan and execute media events. We are often working to bring as many journalists as we can to our events and manage the expectations of our bosses or clients. However, with journalists wearing multiple hats and having limited time it’s hard for them to breakaway for a long lunch or a day’s activity. As we all know, making it worthwhile and compelling for media is the key to increase attendance at media events. One way Think Big has had successful media

Influencer campaigns have become an integral part of overall PR and Marketing strategies. As I mentioned in an earlier email on 2018 Social Media Trends, influencers can deliver 11 times the ROI compared to traditional digital marketing. However, working with influencers is different than working with traditional media. Here are some key thoughts on how to optimize your outreach efforts: 1. Find the Right Match and Make it a Long Term Partnership With the rise of influenc

Over the holidays, it's good to take time and remember that "media relations" is founded on relationships. Just as in our personal lives, it’s important to recognize and nurture these relationships. One of my favorite things to do during the holidays is to send a personal Happy Holidays email to those in media with whom I worked with over the course of the year. Most journalists’ inbox are overflowing with pitches from PR people so I believe it’s always nice for them to