Influencer campaigns have become an integral part of overall PR and Marketing strategies. As I mentioned in an earlier email on 2018 Social Media Trends, influencers can deliver 11 times the ROI compared to traditional digital marketing. However, working with influencers is different than working with traditional media. Here are some key thoughts on how to optimize your outreach efforts: 1. Find the Right Match and Make it a Long Term Partnership With the rise of influenc

The traditional media space has rapidly changed over the past several years and although it’s disappointing to see some of our favorite publications shut down as well as others close sections on travel and the outdoors, there's an abundance of new media outlets popping up and rising in popularity. See the chart below for the top 40 native digital news sites according to comScore that receive 10 million or more visitors per month. How many do you know? Although this is a ma

In flushing out your social media plan for 2018 here are some of the top trends that best apply to the travel and the outdoor industries. 1. Increasing popularity of Instagram Stories. According to Instagram, the platform’s stories feature has passed 200 million daily active users just nine months into its existence. People are spending more time on their Instagram feeds and interest in short lived video content is continuing to grow across all social platforms. It’s impo