PAMELA BENNETT AJELLO

Pam brings 20 years of brand communications and public relations expertise from her agency and in-house roles across technology and outdoor brands. In recent years she has worked as a communications consultant with clients including Liv Cycling, the first comprehensive cycling brand completely dedicated to women, and VF Corporation, one of the world’s largest apparel companies. 

For 12 years Pam was a communications leader at The North Face, focused on brand communications + initiatives including sustainability and outdoor exploration; product innovation, events, and athlete & expedition PR. In that time, the company grew from $250M to a $2B+ brand with varied communications/PR needs.. Prior to her role at The North Face, she planned product launch PR programs at Apple, dodgeball.com and and helped launch IBM’s ViaVoice. 

Pam greatly enjoys collaborating with clients and PR team members to develop custom PR plans to support business needs. She earned a bachelor’s degree in corporate communications at Framingham University in Massachusetts and currently resides in Sonoma County, CA.