Taste of Vail
The Taste of Vail and Think Big Media PR have worked together since 2017. Throughout Think Big Media PR’s seven-year partnership with Taste of Vail, we have secured more than 160 pieces of editorial coverage with a total reach of more than 500 million and ad value equivalency of nearly $4 million.
Think Big Media PR was hired by Taste of Vail in 2017 to generate pre and post-event editorial coverage to raise awareness of the festival as well as participating restaurants, wineries and winemakers and springtime in the Vail Valley. Think Big Media PR was also tasked with bringing regional and national food and travel media to Taste of Vail for future feature stories on the event.
Results Overview:
Throughout Think Big Media PR’s seven-year partnership with Taste of Vail, we have secured more than 160 pieces of editorial coverage with a total reach of more than 500 million and ad value equivalency of $3.2 million.
Editorial coverage highlights include Forbes, Travel+Leisure, AFAR, Mountain Living, Elite Daily, Travel Channel, Robb Report, SKI Magazine, Daily Meal, Sunset, Cowboys & Indians, Global Traveler among many, many others.
To date, Think Big Media PR has hosted nearly 100 media visits for the 2017-2023 Taste of Vail including Travel+Leisure, Huffington Post, Business Insider, Forbes, Food & Wine, AFAR Magazine, The Daily Meal as well as Colorado-based regional media and influencers.
Power in Numbers
160
Placements
500
Million Reach
4
Million Ad Value Equivalency
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