Liv Cycling

Liv, the company dedicated to getting more women on bikes, sought our expertise to raise brand awareness of the brand, its mission and quality cycling products. Liv tasked us with revamping their global public relations strategy and efforts. Over the course of four years we created a global PR outreach program that  increased the total number of media placements by 1,334%, increased audience reach by 3600% and advertising equivalency by 900%.

We also collaborated with the Liv marketing team to evolve the brand voice, created an executive messaging platform for company leaders, established a template for new product launches and developed and maintained media relationships on behalf of the brand with endemic and mainstream journalists.

Additional highlights included: 

• Assisted with overall strategy and media outreach for Liv’s white jersey sponsorship of inaugural Tour de France Femmes in 2022

• Facilitated participation in NYC media showroom, exposing the brand to 80+ mainstream media outlets and generating numerous placements by attending journalists in the years since

• Aided with crisis communications to protect brand equity, identity and consumer perception

• Conducted media training for Liv sponsored athletes and global marketing staff

Media Insights and Top Placements 2018-2022

• Outside Magazine, Pique 29 Review, Liv Makes a Strong Case for Women Specific Bikes

• Wired Magazine, Review of Thrive E+ EX Pro

• Intrigue 2 Advanced and Embolden 1 included in Bicycling’s 17 Best Mountain Bikes for Women Right Now 

• Outside Magazine, Outside magazine's Summer Buyer’s Guide Best Road Bikes of 2020, the piece is in print and online and features Liv’s Langma Advanced Pro 0 as "Best Women's Race Bike”

• VeloNews, Liv Cycling introduces Liv Committed, a trove of resources for women who ride

• Kim Westerman’s feature story in Forbes “Why It Matters That Liv Cycling Makes Bikes Exclusively For Women” details Bonnie Tu and Liv’s founding story, its approach to product design for women, Liv’s online guide content, LAR and more. The story is syndicated internationally, driving nearly 64M impressions.

• Westerman also wrote “How Liv Cycling & Ladies AllRide helped me rediscover the joy of mountain biking,” in Forbes, also syndicated internationally with an additional 63.9M impressions

• Bicycling, Riley Missel, Pique Advanced Pro and Avail Advanced Pro 1 were included in Bicycling Best Bike Awards 2020

• Elevation Outdoors names Intrigue Advanced 0 among its winners of editor selected

• Pique 29 and Tempt as best choice for cross-country racing or singletrack fun - Mountain Bike Culture 

• Outside Magazine covered the Mips Helmet in a story on how to find the right bike helmet 

• Singletracks Embolden review reviewer is convinced bikes can be made for women

• Liv Alight 2 Disc featured in Forbes story “From Beginner To Pro, These Are The Best Bikes for Riders of Every Ability.”

• Liv Tempt 2 featured in MSN “14 Best Hardtail Bikes You can Buy Right Now,” as Best Beginner Women’s Bike

Sample of International Coverage Highlights

• BikeRadar includes Avail Advanced Pro as a Best endurance road bike for 2022 

• Cycling Weekly discusses Liv’s Langma Advanced in their Tech of the Month column

• Evening Standard and MSN included Liv Avail in a story on Best commuter bikes for getting around town

• Independent UK included Devote as a Best Gravel Bike to ride Off the Beaten Path

• Highlights: Yahoo! news UK features Liv Avail AR 2 as the “perfect entry bike for hybrid loyalists looking to take the road bike plunge ahead of their first tri

• Avail Advanced in MSN UK on best carbon bikes for runners

• Gravity Mountainbike Magazine (Germany) in-depth positive review of the Liv Intrigue Advanced Pro 1 “surprises and delights with its light-footedness and high level of comfort; low weight, completely convincing.”

• Liv Macha Pro featured in 3bikes, France

• Liv design for women, Embolden E+ and Intrigue E+ featured in Mountain Bike Magazine (Italy)

• Liv Macha Pro featured in extremely positive Cycling Weekly review, and again in Cycling Weekly Gear of the Year 

2022 Awards and Recognition 

Liv reach and awareness has grown significantly in recent years. From advancing women’s cycling as well as awards for its bikes and gear. Top recognition in 2022 included:

• Forbes, Why it Matters that Liv Cycling Makes Bikes Exclusively for Women

• Bustle, Liv Racing Xstra, Ayesha McGowan on making space for more women and people of color in cycling

• Bicycling, The 15 Best Men’s and Women’s Cycling Shoes You Can Buy Right Now, Liv Macha Shoes

• BikeRadar includes Avail Advanced Pro as a Best endurance road bike for 2022

• Pique 29 and Tempt as best choice for cross-country racing or singlet fun - Mountain Bike Culture