Leadville Race Series
Think Big Media PR worked with Leadville Race Series to generate national, regional and endemic media coverage around the Race Series events, promote event registrations/participation for less attended events and elevate the overall brand to the mainstream audience. Think Big also supported the Leadville 100 MTB and Run events with on-site media management.
Throughout Think Big Media PR’s partnership with Leadville Race Series, we secured 500+ editorial placements and we are most proud of working alongside the LRS team to mine creative stories of race participants, volunteers, the iconic landscape and terrain and more to drive non-endemic media coverage beyond race results. We also assisted the LRS team in launching its Stage Race event and arranged for media coverage, buzz and participation.
Editorial coverage highlights include: 9News, Associated Press, CNN, Bicycling, Runner’s World Podcast, 5280, Outside Magazine, American Way, VeloNews and many more.
Power in Numbers
500
Placements
1
Billion Reach
50
Million Ad Value Equivalency
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