Kate Lessman
Sep 10, 2025
The new film from Warren Miller, “SNO-CIETY,” celebrates the community and culture of snowsports, proving winter is more than just snow.
FOR IMMEDIATE RELEASE
Boulder, Colo. – Sept. 10, 2025 – This fall will mark the 76th annual feature film from Warren Miller Entertainment. Since the first film debuted in 1949, Warren Miller has been capturing the stories of skiers and riders across the globe. Each fall, the film tour celebrates the start of the season with the largest gathering of snow enthusiasts.
The film, titled “SNO-CIETY,” is not just about snow—it’s about the tight-knit community, shared rituals, and sense of belonging that come with snow culture. The film explores a world where snow creates its own society, bound together by mountain life, adventure, and seasonal tradition.
“SNO-CIETY” takes viewers on a journey from the Scottish Highlands and the streets of Finland to the back bowls of Whitewater, BC, and a local hill-turned-terrain park in downtown Denver. With a unique, fun, and motivational narrative, the film celebrates both the action and the camaraderie of winter. A diverse lineup of Olympians, urban riders, and local legends including Daron Rahlves, Britta Winans, Judd Henkes, Sarka Panacochova, Breezy Johnson, Chris Rubens, Juho Kilkki, Todd Ligare, and many more, uncover what drives us to chase powder year after year.
"This film is a deep dive into the culture behind the sport," said Josh Haskins, Warren Miller executive producer. "It captures the humor, approachable personalities, and memorable moments that make our community so unique. It is a celebration of what binds us together."
The 76th Warren Miller film tour will kick off on October 18, 2025 with a special World Premiere screening at Abravenal Hall in Salt Lake City, followed by shows at more than 300 cities across North America and internationally. Tour stops will feature premium prizes, trips, and giveaways, plus athlete appearances, interactive sponsor experiences, and an unmatched community gathering.
The 76th annual Warren Miller film and film tour is proudly supported in partnership with adidas TERREX, Aberfeldy Scotch Whisky, Atomic, Scout Motors, Oakley, Sorel, Sun Valley Resort, FlyLow Gear, and Glade Optics.
For more information about the film, including the tour schedule, visit warrenmiller.com.
Featured Athletes
Judd Henkes | Britta Winans | Daron Rahlves | Todd Ligare | Chris Rubens | Sarka Pancochova Breezy Johnson | Juho Kilkki | Ellie Weiler | Katie Kennedy | Marie-France Roy | Robin Van Gyn Jacoba Kriechmayr | Miha Hrobat | Lucas Braathen | Sofia Goggia | Vincent Kriechmayr
Lesley McKenna | Cam Lawrence | Ashlee Keller | Willan Charles | Jakub Hrones | Oyvind Kirkhus
Yuki Kadono | Lyon Farrell | Mia Winans | Anika Winans
About Warren Miller Entertainment
Warren Miller Entertainment has been a pioneer in action sports cinematography since 1949. “SNO-CIETY” is the 76th installment of its feature film library. Warren Miller Entertainment is the leader in snow and adventure sports production, stock footage, event experiences, and four-season content solutions for sponsors, clients, and athletes, and is a division of Outside Interactive, Inc., based in Boulder, Colorado.
About Outside
Outside Interactive, Inc. is the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces. Each month, Outside reaches 80 million of the most active consumers in the world across its 30+ media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to get everyone outside, experiencing healthy, connected, and fulfilling lives. Outside’s subscription offering, Outside+, bundles best-in-class storytelling, meal plans, gear reviews, mapping, online courses, discounted event access, and more. Learn more at OutsideInc.com.
Media Contacts
National PR - Jessica McGee, 303.819.4603, jmcgee@outsideinc.com