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Momentum Introduces Its First Throttle E-Bike, CITO E+ Copy

Kate Lessman

Moto-inspired pedal assist and throttle capable E-bike with an impressive 75-mile range, more
than 400-pound carrying capacity, and robust features makes it easy to swap four wheels for


Moto-inspired pedal assist and throttle capable E-bike with an impressive 75-mile range, more

than 400-pound carrying capacity, and robust features makes it easy to swap four wheels for


NEWBURY PARK, Calif. (Nov. 9, 2023) – Momentum, the lifestyle-inspired bicycle brand

focused on urban transportation solutions, today introduced its first throttle e-bike, the Cito E+.

Inspired by moto design and built to offer an efficient way to travel around town, the Cito E+ is

able to keep up with traffic so riders are more visible, and includes robust features and premium

battery technology. The Cito E+ also comes with convenient access to professional service

through Momentum’s expansive dealer network and the ability to purchase a full range of


“The Cito E+’s impressive range and grip throttle gives riders the ability to go further than ever

before—which is both energy saving and fun,” said Phoebe Liu, chief branding officer of Giant

Group, which includes Giant, Liv, Momentum and CADEX brands. “Our design team purpose-

built the bike to be a total utility solution that integrates motorcycle design and best-in-class

technologies. Whether heading to work, getting groceries or exploring the outdoors, the Cito E+

offers a natural riding experience.”

Agile and powerful, the Cito E+ features a 750W SyncDrive Move S motor with 80Nm torque, an

8-speed drivetrain, and PedalPlus technology that incorporates rotation, torque and cadence

sensor technology to produce a natural-feeling ride. The Cito E+ includes 20” x 4” wide grippy

tires that provide comfort and stability, an ALUXX-grade aluminum low step-thru frameset, front

suspension, and an open cockpit that makes it easy for riders to get on and off the bike. Cito E+

fits rider heights between 4’9” - 6’3”.

Throttle Functionality and Longest Assist Range on the Market

The Cito E+, blending Class 2 and Class 3 E-bike functionality, goes up to 20 mph with the

throttle and up to 28 mph in pedal assist mode. Cito E+ offers three modes: Eco, Active or

Power, which provide assistance of 80 to 400% of a rider’s effort. When using the throttle in Eco

mode, riders can expect to travel up to 45 miles. Pedal assist delivers up to 75 miles of range on

a single charge, the longest range available pedal assist range currently on the market for an E-


Unrivaled Safety and Convenience

Loaded with moto-inspired design, safety and comfort, the Cito E+ includes a luxe saddle,

fenders, E-horn, a powerful LED light with day and night modes, a rear brake light with turn

signal function for visibility, lockable storage container, and ability to be stored upright for space


Designed to prioritize safety, the Cito E+’s throttle function activates when a rider’s speed

exceeds 3.5 mph and an auto brake cut-off stops all electric power when the rider presses the

brake. This eliminates the potential for power conflicts while riding to ensure confidence and

control in all conditions.

Premium Battery and Battery Management System (BMS)

The Cito E+ has a 780Wh capacity battery with E-bike optimized cell technology that was co-

developed with Panasonic to integrate the groundbreaking 22700 cell type, a high-density

battery that is lightweight, efficient and extremely durable. The battery is locked to the bike

frame with a key, and can either be charged directly, or removed from the bike to be recharged.

Momentum’s proprietary Battery Management System (BMS) monitors the battery pack and

individual cells to ensure each cell is regulated for maximum efficiency and prevents

overheating, resulting in premium, reliable, high-performing batteries with the highest safety

standards. Designed to achieve IPX7 waterproof standards, the Cito E+ battery, motor and

controller are water resistant.

Impressive Payload Capacity and Must-Have Accessories

With a total payload capacity of 408 pounds, the frame-integrated rear rack can carry over 130

pounds. With a wide variety of accessories, riders can outfit the Cito E+ to suit their needs and

lifestyle. From daily errands, to family and friends on board, it’s designed to be customized.

Riders can choose to customize with: add-on top tube with storage, mirrors, front rack, tote bag,

rear rack, pannier bags, cargo straps, passenger seat, passenger bar, foot rests, wheel guards,

bench seat, center kickstand, and offers compatibility with third-party baby seats and other


Robust Service Network

As part of Giant Group’s expansive U.S. dealer network, Cito E+ owners have access to high-

quality professional service and support, with brick and mortar retailers located across the U.S.

The Cito E+ joins Momentum’s full range of innovative electric, hybrid, and city bikes designed

to meet growing demands for sustainable, convenient ways to get around. It will be available in

select U.S. markets starting in November 2023 for $3,200.

Learn more at

About Momentum

Momentum is the lifestyle-inspired bicycle brand transforming urban journeys all over the world.

Designed for consumers’ growing demands for sustainable, healthy ways to get around,

Momentum is dedicated to providing a full range of innovative electric, hybrid, and city bikes and

complete accessory solutions to encourage everyone to #GoYourWay. Momentum is part of the

Giant Group, with more than 50 years of expertise in the industry. Find out more at Momentum- and follow @momentumbiking.

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