a small but mighty boutique agency that specializes in public relations and social media for travel, ski, outdoor active lifestyle and non-profit clients.
Senior level strategy and account execution
Brand positioning and story development
Development of public relations materials
Media training/key message development
PLANNING & SUPPORT
Event planning and execution including: media events, media tours, special events, athletic events, etc.
Crisis Communications and Crisis Plan Development
Media familiarization trips/individual press trip planning and execution
Social media campaigns
Content Strategy Development, Management and Execution
Social Media Advertising
Online Reputation Management
With Think Big, clients receive a nimble, creative and budget-conscious agency that tenaciously works to deliver big ideas, drive results and collaborate with clients to meet their company goals and exceeds expectations. Past and present clients include:
Town of Breckenridge with VOCA PR
Lodge & Spa at Brush Creek Ranch with VOCA PR
Hotel Monaco Denver with VOCA PR
Root Down, Root Down DIA, Linger, Ophelia’s and Vital Root Restaurants with Sprocket Communications
The M.A.X. Ski Pass with Sprocket Communications
Professional Ski Instructors of America (P.S.I.A.-A.A.S.I) with Sprocket Communications
Kelly Starrett 'Ready to Run' and 'Deskbound' Book Launches with Inkwell Media
With Think Big Media PR, clients receive a nimble, creative and budget-conscious agency that tenaciously works to deliver big ideas, drive results and collaborate with clients to meet their company goals and exceeds expectations. Media highlights include:
The M.A.X. Pass, Wanna to Take Your Family on a Ski Vacation? You Don’t Have to Break the Bank
Gear Go-Tos and Grub for Fitness-Minded Road Warriors, Life Time Fitness
ADDITIONAL MEDIA RESULTS
American Way • Associated Press • Bicycling • Competitor Magazine • Conde Nast Traveler • Chicago Tribune • Dallas Morning News • Elevation Outdoors • Good Morning America • Fast Company • Gear Institute • Gear Junkie • Gear Patrol • Los Angeles Times • Mashable • Men’s Journal • Men’s Health • Plate Magazine • Popular Mechanics • SELF • Shape • SKI Magazine • Sports Illustrated • Spirit Magazine • Runner’s World • The Early Show • Today Show • Travel+Leisure • USA Today • Wall Street Journal • Wired • Women’s Running • And more…
KATE LESSMAN | FOUNDER & CEO
Think Big Media PR Founder, has 20 years of working in the outdoor, travel, lifestyle and non-profit industries. Prior to Think Big, Kate worked at Vail Resorts, where she handled corporate communications promoting the company’s world-class resorts. She developed and led company-wide public relations campaigns and also continually garnered top media results in local, regional and national media outlets. Kate also worked with world-class athletes such as Lindsey Vonn and planned multiple high-profile media events across the country.
Kate began her career as an intern and copy editor at Skiing and Freeze Magazines and also worked at Qwest Communications where she managed media relations for the company’s corporate social responsibility programs.
Kate earned her bachelor’s degree in English and an MBA from the University of Colorado. In her free time you’ll find her spending time with her family, friends and dogs, training for triathlons, Alpine and Nordic skiing, and enjoying being active in the outdoors.
JESS WEAVER | CO-PARTNER
Jess is a strategic, inclusive leader with experiencing managing and collaborating with high-performing teams. She has a strong ability to develop and execute PR campaigns, build relationships with various stakeholders, and identify interesting storylines. With over 19 years of corporate and agency PR experience in the consumer technology, ski, winter action sports, hospitality and travel industries, Jess is experienced at creating and executing high-impact communications programs both with and without significant budgetary resources. She also has extensive experience managing programs and collaborating with outside agency partners to achieve and exceed a company’s business and marketing objectives.
In addition to work with Think Big, Jess runs JVP Communications and prior to starting JVP Communications in May 2013, Jess has held communications positions for brands including Vail Resorts (Northstar California Resort), Apple and TiVo. She graduated from Santa Clara University in 1999 with a B.A. in Communication and has been a resident of North Lake Tahoe since 2006.
PAMELA BENNETT AJELLO | CO-PARTNER
Pam brings 20 years of brand communications and public relations expertise from her agency and in-house roles across technology and outdoor brands. In recent years she has worked as a communications consultant with clients including Liv Cycling, the first comprehensive cycling brand completely dedicated to women, and VF Corporation, one of the world’s largest apparel companies.
For 12 years Pam was a communications leader at The North Face, focused on brand communications + initiatives including sustainability and outdoor exploration; product innovation, events, and athlete & expedition PR. In that time, the company grew from $250M to a $2B+ brand with varied communications/PR needs.. Prior to her role at The North Face, she planned product launch PR programs at Apple, dodgeball.com and and helped launch IBM’s ViaVoice.
Pam greatly enjoys collaborating with clients and PR team members to develop custom PR plans to support business needs. She earned a bachelor’s degree in corporate communications at Framingham University in Massachusetts and currently resides in Sonoma County, CA.
JACKIE CALVERT | SENIOR ACCOUNT EXECUTIVE
Jackie Calvert is the resident digital marketer who specializes in website conversion, analytics, optimizations, strategy and personalization as well digital advertising and social media. Jackie brings 12 years of digital marketing experience to the table specializing in outdoor, hospitality, ecommerce and small business industries.
For 10 years, Jackie worked at Squaw valley Alpine Meadows where she was the Senior Digital Marketing Manager where she managed several digital projects including: award-winning campaign strategy development & execution, social media strategy, brand development, campaign strategy, advertising oversight, web content strategy & management, app development and photography. As of the last two years, Jackie has applied her digital expertise with small businesses and outdoor brands to elevate their digital campaigns ensuring campaigns and strategies are meeting or exceeding business KPIs.
Jackie earned her B.S. in Ski Resort Management from Sierra Nevada College in Incline Village, NV. You can find Jackie skiing at Tahoe resorts or in the backcountry, camping, hiking, mountain biking and just generally enjoying the Lake Tahoe Area to the fullest.
ALEXANDRA CHIAFERY | SENIOR ACCOUNT EXECUTIVE
Alexandra came to Denver from upstate New York after receiving a B.A. in Public Relations from the University of Dayton, and the American Business School of Paris. She feels lucky to have made a career from her top three passions – travel, fitness, and communicating with others.
Alexandra has experience in events and PR in a variety of industries and capacities. No industry is off limits for Alexandra, as her previous roles include an area developer for a Pilates franchise, a PR coordinator for an opera company, and a marketing director in the event-tech industry of New York City.
A born storyteller, Alexandra is gifted at identifying stories that are newsworthy, compelling and clearly communicate her client’s messages. Career Highlights: Turner PR, Orapin Marketing and Public Relations, Club Pilates Colorado, VOCA PR
WHAT PEOPLE ARE SAYING
"Leave No Trace’s earned media has grown over four-fold in our two years with Kate.
She meets with our team regularly and deftly coordinates relevant national and regional media that has bolstered our organization’s profile and brand. She is very connected and is strategic about communication, and has been responsible for transforming our print, tv, radio and social media."
—Susy Alkaitis, Deputy Director, Leave No Trace Center for Outdoor Ethics
I've worked with hundreds of public relations "professionals" over the years, but unfortunately, only a small number of them are so responsive, proactive, and have a strategic enough grasp of the big picture that I would want to work with them again and again. Kate Lessman is one of those, and both her clients and media contacts would be hard pressed to do better.
— Larry Olmsted, award winning travel writer, Contributing Travel Editor Cigar Aficionado, Great American Bites Columnist USA Today and Great Life Columnist Forbes.com