a small but mighty boutique agency that specializes in public relations and social media for travel, ski, outdoor active lifestyle and non-profit clients.
 

SERVICES

PUBLIC RELATIONS

  • Senior level strategy and account execution
     

  • Brand positioning and story development
     

  • Development of public relations materials
     

  • Media training/key message development

PLANNING & SUPPORT

  • Event planning and execution including: media events, media tours, special events, athletic events, etc.
     

  • Crisis Communications and Crisis Plan Development
     

  • Media familiarization trips/individual press trip planning and execution
     

  • Tradeshow Support

SOCIAL MEDIA

  • Social media campaigns
     

  • Blogger/influencer outreach
     

  • Content Strategy Development, Management and Execution
     

  • Social Media Advertising
     

  • Online Reputation Management
     

  • Ambassador Programs

OUR WORK

With Think Big, clients receive a nimble, creative and budget-conscious agency that tenaciously works to deliver big ideas, drive results and collaborate with clients to meet their company goals and exceeds expectations. Past and present clients include:   

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PARTNERSHIPS

Town of Breckenridge with VOCA PR

Lodge & Spa at Brush Creek Ranch with VOCA PR

Hotel Monaco Denver with VOCA PR 

Root Down, Root Down DIA, Linger, Ophelia’s and Vital Root Restaurants with Sprocket Communications

The M.A.X. Ski Pass with Sprocket Communications

Professional Ski Instructors of America (P.S.I.A.-A.A.S.I) with Sprocket Communications

Gociety with Big Fish Media Group

MergeLane with Big Fish Media Group

Kelly Starrett 'Ready to Run' and 'Deskbound' Book Launches with Inkwell Media

 

RESULTS

With Think Big Media PR, clients receive a nimble, creative and budget-conscious agency that tenaciously works to deliver big ideas, drive results and collaborate with clients to meet their company goals and exceeds expectations. Media highlights include:  

5280 Magazine
Leadville 100
The Washington Post
The M.A.X. Pass, Wanna to Take Your Family on a Ski Vacation? You Don’t Have to Break the Bank
Powder Magazine
Native Eyewear, Eye Spy
Daily Meal
The Taste of Vail Featured the Best Chefs, Wine & Food
Cowboys & Indians Magazine
Taste of Vail, Go Festing
Wellness Out West
Lodge & Spa at Brush Creek Ranch
Runner’s World Magazine
Human Race Podcast, Leadville 100 Run
Forbes.com
Skiing and Snowboarding Holiday Gift Guide, SYNC Performance
Sunset Magazine
Leave No Trace, Camp Sunset
Outside Magazine
Outside Life List, Leadville 100 MTB
Shape Magazine
Native Eyewear
Forbes.com
Liv Cycling
New York Times
Native Eyewear
skimag
Native Eyewear
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Leadville 100
New York Times
9 Things Every Skier Should Know, M.A.X. Pass and Town of Breckenridge
Outside Magazine
Freedom Rider, KOTA Longboards
5280 Magazine
121 Things to Do in Colorado This Year, Warren Miller Entertainment
Entrepreneur Magazine
Gear Go-Tos and Grub for Fitness-Minded Road Warriors, Life Time Fitness
Forbes.com
Taste of Vail
Show More

ADDITIONAL MEDIA RESULTS

American Way  •  Associated Press  •  Bicycling  •  Competitor Magazine   •  Conde Nast Traveler  •  Chicago Tribune  •  Dallas Morning News  •  Elevation Outdoors  •  Good Morning America  •  Fast Company  •  Gear Institute   •  Gear Junkie  •  Gear Patrol  •  Los Angeles Times   •  Mashable  •  Men’s Journal  •  Men’s Health  •  Plate Magazine   •  Popular Mechanics  •   SELF  •  Shape  •  SKI Magazine  •  Sports Illustrated  •  Spirit Magazine   •  Runner’s World   •  The Early Show  •  Today Show  •  Travel+Leisure  •  USA Today   •  Wall Street Journal   •  Wired  •  Women’s Running • And more…

 
 

ABOUT US

KATE LESSMAN | FOUNDER & CEO

Think Big Media PR Founder, has 20 years of working in the outdoor, travel, lifestyle and non-profit industries. Prior to Think Big, Kate worked at Vail Resorts, where she handled corporate communications promoting the company’s world-class resorts. She developed and led company-wide public relations campaigns and also continually garnered top media results in local, regional and national media outlets. Kate also worked with world-class athletes such as Lindsey Vonn and planned multiple high-profile media events across the country.

  

Kate began her career as an intern and copy editor at Skiing and Freeze Magazines and also worked at Qwest Communications where she managed media relations for the company’s corporate social responsibility programs.  

 

Kate earned her bachelor’s degree in English and an MBA from the University of Colorado. In her free time you’ll find her spending time with her family, friends and dogs, training for triathlons, Alpine and Nordic skiing, and enjoying being active in the outdoors.

JESS WEAVER |  CO-PARTNER

Jess is a strategic, inclusive leader with experiencing managing and collaborating with high-performing teams. She has a strong ability to develop and execute PR campaigns, build relationships with various stakeholders, and identify interesting storylines. With over 19 years of corporate and agency PR experience in the consumer technology, ski, winter action sports, hospitality and travel industries, Jess is experienced at creating and executing high-impact communications programs both with and without significant budgetary resources. She also has extensive experience managing programs and collaborating with outside agency partners to achieve and exceed a company’s business and marketing objectives.

In addition to work with Think Big, Jess runs JVP Communications and prior to starting JVP Communications in May 2013, Jess has held communications positions for brands including Vail Resorts (Northstar California Resort), Apple and TiVo. She graduated from Santa Clara University in 1999 with a B.A. in Communication and has been a resident of North Lake Tahoe since 2006. 

PAMELA BENNETT AJELLO | CO-PARTNER

Pam brings 20 years of brand communications and public relations expertise from her agency and in-house roles across technology and outdoor brands. In recent years she has worked as a communications consultant with clients including Liv Cycling, the first comprehensive cycling brand completely dedicated to women, and VF Corporation, one of the world’s largest apparel companies. 


For 12 years Pam was a communications leader at The North Face, focused on brand communications + initiatives including sustainability and outdoor exploration; product innovation, events, and athlete & expedition PR. In that time, the company grew from $250M to a $2B+ brand with varied communications/PR needs.. Prior to her role at The North Face, she planned product launch PR programs at Apple, dodgeball.com and and helped launch IBM’s ViaVoice. 

 

Pam greatly enjoys collaborating with clients and PR team members to develop custom PR plans to support business needs. She earned a bachelor’s degree in corporate communications at Framingham University in Massachusetts and currently resides in Sonoma County, CA.

KATHRYN ROBINSON | ACCOUNT EXECUTIVE

 

Born and raised in Florida and proudly transplanted in Colorado, Kathryn graduated from the University of Central Florida with a bachelor's degree in Advertising & Public Relations and from the University of Denver with a master's degree in Strategic Communication. 

 

Kathryn's talents include media relations, copywriting, digital marketing and social media. She enjoys working with outdoor, lifestyle and education clients and has spent most of her career communicating on behalf of travel and tourism brands. 

 

Kathryn's career highlights include Universal Orlando Resort, Colorado Ski Country USA and University of Colorado Denver. In her free time, Kathryn can be found hiking, snowboarding, kayaking and camping with her dog, Riley. 

ALEXANDRA CHIAFERY | SENIOR ACCOUNT EXECUTIVE

Alexandra came to Denver from upstate New York after receiving a B.A. in Public Relations from the University of Dayton, and the American Business School of Paris. She feels lucky to have made a career from her top three passions – travel, fitness, and communicating with others.

 

Alexandra has experience in events and PR in a variety of industries and capacities. No industry is off limits for Alexandra, as her previous roles include an area developer for a Pilates franchise, a PR coordinator for an opera company, and a marketing director in the event-tech industry of New York City.

 

A born storyteller, Alexandra is gifted at identifying stories that are newsworthy, compelling and clearly communicate her client’s messages. Career Highlights: Turner PR, Orapin Marketing and Public Relations, Club Pilates Colorado, VOCA PR

WHAT PEOPLE ARE SAYING

"Leave No Trace’s earned media has grown over four-fold in our two years with Kate.
She meets with our team regularly and deftly coordinates relevant national and regional media that has bolstered our organization’s profile and brand. She is very connected and is strategic about communication, and has been responsible for transforming our print, tv, radio and social media."

—Susy Alkaitis, Deputy Director, Leave No Trace Center for Outdoor Ethics



I've worked with hundreds of public relations "professionals" over the years, but unfortunately, only a small number of them are so responsive, proactive, and have a strategic enough grasp of the big picture that I would want to work with them again and again. Kate Lessman is one of those, and both her clients and media contacts would be hard pressed to do better.

— ​Larry Olmsted, award winning travel writer, Contributing Travel Editor Cigar Aficionado, Great American Bites Columnist USA Today and Great Life Columnist Forbes.com 

 

FIND US

info@thinkbigmediapr.com


Tel: 303 325 3036

Need PR help? Schedule your 30 minute complimentary consultation now.  

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