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Forbes: Peak Ski Company Aims To Reimagine The Technology Of The Sport For Everyone

Kim Westerman

The technology of skis is a bit like dentistry — it hasn’t changed dramatically over the years. This observation, along with a parallel commitment to educating skiers, from novices to experts, is what convinced longtime friends Andy Wirth and Bode Miller to venture into the admittedly risky hard goods side of their industry. They launched Peak Ski Company with the intention of elevating the technology of the sport’s main piece of equipment — the skis themselves — and not just for the burgeoning superstars, but for everyone who likes to play in the snow.


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