October 26, 2018

Earlier this month I ran the Chicago Marathon. It was my fifth marathon finish and one of my favorite races in my hometown. As a longtime endurance athlete, I had high hopes going into the race. My training was spot on and I was fit and healthy. I was aiming for a pers...

September 14, 2018

Earlier this summer, I went to see the play Hamilton. What really impressed me about the production was the creativity that went into the story and lyrics of the play. From transforming the famous Hamilton/Jefferson debates to rap battles to the humorous portrayal of K...

June 14, 2018

We’ve all been there. When you’ve had zero attention with your pitch about your organization or destination. Where can you turn to deliver the media results for which your bosses are waiting for? 


There are a number of tactics to consider, however, sometimes, the best...

May 10, 2018

Most PR professionals realize that the relationships they have with media are the most important component of getting results. Journalists often say when they receive pitches from PR professionals that they know and trust they are more likely to consider the pitch and...

April 18, 2018

It’s challenging to plan and execute media events. We are often working to bring as many journalists as we can to our events and manage the expectations of our bosses or clients. However, with journalists wearing multiple hats and having limited time it’s hard for them...

March 12, 2018

Influencer campaigns have become an integral part of overall PR and Marketing strategies. As I mentioned in an earlier email on 2018 Social Media Trends, influencers can deliver 11 times the ROI compared to traditional digital marketing. However, working with influence...

February 13, 2018

The traditional media space has rapidly changed over the past several years and although it’s disappointing to see some of our favorite publications shut down as well as others close sections on travel and the outdoors, there's an abundance of new media outlets popping...

January 17, 2018

In flushing out your social media plan for 2018 here are some of the top trends that best apply to the travel and the outdoor industries.  
 
1. Increasing popularity of Instagram Stories. According to Instagram, the platform’s stories feature has passed 200 million da...

December 14, 2017

Over the holidays, it's good to take time and remember that "media relations" is founded on relationships. Just as in our personal lives, it’s important to recognize and nurture these relationships.
 
One of my favorite things to do during the holidays is to send a per...

November 30, 2017

I know you're working on planning for 2018. Here are some of the latest travel trends I've been seeing for 2018. Developing story angles based on current trends and statistics has always been helpful for me in landing top media placements. 

 

2018 Travel Tren...

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