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March 12, 2018

Influencer campaigns have become an integral part of overall PR and Marketing strategies. As I mentioned in an earlier email on 2018 Social Media Trends, influencers can deliver 11 times the ROI compared to traditional digital marketing. However, working with influence...

February 13, 2018

The traditional media space has rapidly changed over the past several years and although it’s disappointing to see some of our favorite publications shut down as well as others close sections on travel and the outdoors, there's an abundance of new media outlets popping...

January 17, 2018

In flushing out your social media plan for 2018 here are some of the top trends that best apply to the travel and the outdoor industries.  
1. Increasing popularity of Instagram Stories. According to Instagram, the platform’s stories feature has passed 200 million da...

December 14, 2017

Over the holidays, it's good to take time and remember that "media relations" is founded on relationships. Just as in our personal lives, it’s important to recognize and nurture these relationships.
One of my favorite things to do during the holidays is to send a per...

November 30, 2017

I know you're working on planning for 2018. Here are some of the latest travel trends I've been seeing for 2018. Developing story angles based on current trends and statistics has always been helpful for me in landing top media placements. 


2018 Travel Tren...

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