September 30, 2020

For many businesses, 2020 has been the year of the pivot. Organizations have had to adjust, re-adjust or completely change marketing plans, operations and more. Additionally, when COVID-19 hit many were caught off guard and had to develop crisis responses in real time....

June 18, 2020

According to recent studies, 32% of people are spending more time on social media during the pandemic. Here are a few simple tips to elevate your organization's social media presence. 

1. Become a Master Storyteller. Successful social media content engages followers and...

May 21, 2020

Most businesses and media outlets have some sort of pivot strategy in place in the midst of COVID-19. We asked top travel, outdoor and lifestyle writers how the pandemic has changed what they are working on and what type of story ideas they are looking for now. Here ar...

April 9, 2020

As we all navigate these uncharted waters, we wanted to share with you some insights and creative communications that have gotten our attention during this time. It’s important not to stop content creation and outreach now but to do so in a context sensitive to our cur...

March 11, 2020

The uncertainty of the coronavirus (COVID-19) puts many organizations in difficult positions. While there are many nuances and strategies to respond to different types of crisis situations here are a few simple pillars to abide by to help you through difficult and unce...

February 14, 2020

Perhaps a placement in The New York Times is what you want for your company. But is it really what your business needs? As you are implementing your 2020 PR strategy, it’s important to examine how PR can help support where you want to grow your business. While there ar...

December 13, 2019

As you are developing your 2020 social media strategy and content calendar, I’ve found these trends to be especially helpful to keep top-of-mind for the coming year. As always, authenticity is key. However, employing the following tips and tactics may give your brand t...

January 29, 2019

Social Media is continuing to grow and evolve. However, as the old saying goes ‘The more things change, the more they stay the same.’ It’s important to keep an eye on new trends but the importance of creating authentic, compelling and creative content is paramount. Her...

January 2, 2019

Happy 2019!

Here are some of the latest travel trends I’ve been seeing for 2019. Researching the latest trends and statistics has always been helpful for me in developing new story angles to land top media placements. 
 
2019 Travel Trends 

1. Winter Resort...

October 26, 2018

Earlier this month I ran the Chicago Marathon. It was my fifth marathon finish and one of my favorite races in my hometown. As a longtime endurance athlete, I had high hopes going into the race. My training was spot on and I was fit and healthy. I was aiming for a pers...

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